Memory Blooms


“With our family it meant a lot to show your love with flowers.”
As a young Black woman who grew up in the Jim Crow south in the 1950s before attending Howard University, it’s clear how significant flowers are to Jayne Neal’s sense of self-worth. Now a 77 year old mother with Alzheimer’s Disease, Neal is taken back in time when she’s surrounded with beautiful flowers from her past in a new short film for Mother’s Day presented by DoorDash titled Memory Blooms.
In the film, Neal is gifted flowers inspired by her past by her daughter Kira. From her high school experience at cotillion where she carried an arm full of roses to her husband proposing to her with flowers telling her “she counts” – flowers were so much more than something beautiful to look at. They were a tangible symbol of the love she deserved and the self-respect she was entitled to, which she talks about in the film as she reminds her daughter why it’s important to literally give people their flowers.

This professional campaign titled 'Memory Blooms' was published in United States in May, 2022. It was created for the brand: DoorDash, . This Film medium campaign is related to the Health and Retail Services industries and contains 1 media asset. It was submitted almost 2 years ago.

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