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Online fashion retailer, Simply Be has launched a bold rallying cry, calling for an end to bad fitting fashion. From back gaps to straps that dig, the new Spring Summer 2022 campaign by integrated creative agency ODD says a bold farewell to all the enemies of fashion that don’t fit.
This is an exciting opportunity for Simply Be to expand beyond perceptions of being a plus size only retailer to becoming a credible destination where women of all shapes and sizes are welcomed to feel the liberation of fashion that fits.
The brand’s ambition is to offer fashion that truly fits, built on the belief that you shouldn’t have to compromise one for the other.
This NSFW professional campaign titled 'Fashion that Fits' was published in United Kingdom in May, 2022. It was created for the brand: Simply Be, by ad agency: Odd. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 2 years ago.
Executive Creative Director: Zara Ineson, Gus Mackinnon
Creative Director: Turhan Osman
Art Director: Laura Liggins
Copywriter: Chloe Laight
Strategy Director: Adele Meer
Planners: Abbey Gaunt
Account Management: Kathryn Bryan, Anna Vigerland, Jessica Muhl, Verity Evans
Agency Producer: Louise Hawkes
Photographer: Leeor Wild at Laird & Good Co.
Director/ Production Co: Amy Becker-Burnett at OB Management
Producer: Lucy Bradley
Editor: Matt Newman at Trim
Post Production: Coffee & TV
Sound Design: Munzie Thind at GCRS
Typographer: Coffee & TV
DoP: Jack Reynolds