Problem: “Free delivery” feels like a commodity, when you can easily find promotions and discounts on other platforms so doordash needs to give potential subscribers a more enticing incentive to sign up.
Insight: A main reason why people don’t order food delivery is because of the long wait times.
Solution: Give Dash Pass members exclusive access to online entertainment while they wait for their food.
This student campaign titled 'Wait Your Own Way' was published in United States in December, 2021. It was created for the brand: Doordash, by ad school: S.I. Newhouse School of Public Communications. This Film medium campaign is related to the Electronics, Technology and Food industries and contains 1 media asset. It was submitted 12 months ago by Olivia Ghantous.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, New York, United States of America
Art Director: Olivia Ghantous
Copywriter: Rayana Dilawri
Voiceover: George Hashemi