A custom-made pair of jeans called Cleopatra’s Jeans has been revealed in Amsterdam. This visual statement sends a message to the denim and fashion industries: ‘Let’s work together to find innovative solutions to make textile waste history. Let’s make fashion’s future waste-free’.
Cleopatra’s Jeans is an attention-grabbing example of how tech can solve the sizing issues behind clothing wastage. They may look like a ‘normal’ pair of jeans, but these were tailored to the long-deceased Egyptian queen. Through cutting-edge 3D scanning, plus historical and genetic research to calculate the timeless style icon’s body shape, these jeans demonstrate the possibility of creating a perfect fit for anyone in the world. As a call to arms, these jeans pave the way for a future where every order can be tailored perfectly to the customer – meaning no returns, and no waste.
This professional campaign titled 'Cleopatra’s Jeans' was published in Netherlands in May, 2022. It was created for the brand: House of Denim Foundation, by ad agency: Wunderman Thompson. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 5 months ago.
Advertising Agencies: Wunderman Thompson, TG3D Studios
Production House/Post Production: Macarena Films
Sound Studio: Canja Audio Culture
Photographer: Ale Burset