Pringles Xbox

Meet zombie Frank

Agency: Grey


Pringles is breaking through the walls of reality by helping the character zombie Frank escape from a video game live on Twitch.
The idea represents a world first in gaming, and gaming culture, by not only bursting out a character from a game and making it vanish for two weeks, but then returning Frank back into the game with new personality traits for players to find and interact with.
Pringles’ new campaign builds on a longstanding partnership with Xbox and sees the brand continue to be the snack of choice for gamers whilst helping Frank to escape his digital environment to become the overnight star of an ad campaign that changes his character forever.

This professional campaign titled 'Meet zombie Frank' was published in United Kingdom in January, 2021. It was created for the brands: Pringles and Xbox, by ad agency: Grey. This Digital medium campaign is related to the Electronics, Technology, Food, Gaming, and Media industries and contains 5 media assets. It was submitted over 3 years ago.


Advertising Agency: Grey, UK
Creative Chairman: Javier Campopiano
Chief Creative Officer: Laura Jordan Bambach
Creative Directors: Pedro Rosa, Roberto Kilciauskas
Creatives: Terry O’Neill, Angela Harding
Strategic Planners: Lee Barber, Gil Caldwell-Dunn
Chief Content Officer: José A. Garcia-González
Agency Producer: Michelle Kasper, Greg Kates
Agency Assistant Producer: Veronika Dvorska
Business Lead: Agi Varanyi
Business Director: Francesca Philson, Tamsine Foggin
Account Director: Rameez Al Aghbar
Account Manager: Caroline Barton
Production Company: Hunky Dory, Missing Pieces
Production Company Producer: Doochy Moult, Tyler Byrne
Production Company Executive Producer: John Dory
Director: Conor Byrne
D.O.P.: Andrij Parekh
Service Company in Slovenia: Division
Service Company Executive Producer: Rok Bukovec
Service company Producer: Rok Luneznik
Production Design: Miha Knific
Editor: Matthew Felstead
Colourist: Ben Rogers / GPS
Executive Post Producer: Annika Gustavsson / GPS (Gramercy Park Studios)
Head of VFX: Mark Beardall / GPS
VFX Artists: Eileen Chan & Stephanie Mills
Composer: Matthew Smith / Wake The Town
Artist Manager: Dominic Bastyra / Wake The Town
Lead Sound Engineer: Zak Kurtha / GPS
Production Company: The Mill++
Production Company Producer: Elliott Tagg
Production Company Executive Producer: Dougal Meese
Director: Jessica Bishopp, Alfie Johnson
Production Designer: Elizabeth El-Kadhi
DOP: Joe Douglas
Editor: Peter Andrews
Make-Up: Natasha Lawes
Artist Manager: Zach Brown
Brand Manager Raw Fury: Susie McBeth
Developers from Upstream Arcade: Patrick Martin, Adam Langridge
EMEA Partnership Lead Xbox: Gordon Donald
Managing Director: Claudine Harris / MIAI Brand Partnerships
Partnership Manager: Oliver Wiltshire
Media Agency: Carat

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