Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden.

This professional campaign titled 'Unboxing' was published in United States in January, 2021. It was created for the brand: States United to Prevent Gun Violence, by ad agency: Grey. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by Creative Coordinator: Ali Buchalter of Chelsea Pictures.


Advertising Agency: Grey, New York, USA
Production Agency: Townhouse Studio
Animation and Finishing:​ ​Gramercy Park Studios
Illustration: The Youth
Original Music: ​Squeak E. Clean
Production Company: Chelsea Pictures, Big Fun Films
Director: Kevin Wilson Jr
Owner/Executive Producer: Lisa Mehling
Executive Producer: Pat McGoldrick
Director of Photography: Laura Valladao
East Coast Representative: Denise Blate Roederer
Editorial: Final Cut
Editor: Patrick Colman
Assistant Editor: Geoff Hastings
Executive Producer: Sarah Roebuck
Head of Production: Penny Ensley
Post Producer: Andrea Cantor


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