The Rescue Code

Agency: by The Network


1 in 7 kids experiences physical or sexual abuse at home by their parents due to sudden rage. But don't know or have the courage to get out of it. Kids also find gaming more enriching than their real life. We introduced a covert way of rescuing kids by introducing a new gaming slang that can be understood only by kids.

This professional campaign titled 'The Rescue Code' was published in India in April, 2022. It was created for the brand: Lifology, by ad agency: by The Network. This Digital medium campaign is related to the Education and Public Interest, NGO industries and contains 1 media asset. It was submitted 8 months ago by Chief Creative Officer: Yash Kulshresth of ^atom network.


Advertising Agency: ^atom network, Mumbai, India


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