The Rescue Code

Agency: by The Network


1 in 7 kids experiences physical or sexual abuse at home by their parents due to sudden rage. But don't know or have the courage to get out of it. Kids also find gaming more enriching than their real life. We introduced a covert way of rescuing kids by introducing a new gaming slang that can be understood only by kids.

This professional campaign titled 'The Rescue Code' was published in India in April, 2022. It was created for the brand: Lifology, by ad agency: by The Network. This Digital medium campaign is related to the Education and Public Interest industries and contains 1 media asset. It was submitted almost 2 years ago by Chief Creative Officer: Yash Kulshresth of ^atom network.


Advertising Agency: ^atom network, Mumbai, India


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.