McDonald's in Israel changed the menu to much less calories and fat.
This professional campaign titled 'Medium' was published in Israel in June, 2010. It was created for the brand: McDonald's, by ad agency: TBWA. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: TBWA/Yehosua, Tel-Aviv, Israel
Creative Director: Edo Karib
Art Director: Ziv Almog
Copywriter: Ayelet Klein