Poster
Social media tiles and affirmation cards
Description
The campaign was developed for a brand that helps support and empower women through difficult stages in their life. It was used across all marketing materials including print and digital ads, social media assets, website, affirmation cards and posters. It targets the 'current' mindset of its audience and creates a connection through understanding, truth and empathy. The campaign balances a sense of beauty and desperation that feels genuine, and most importantly relatable by it's intended audience.
This professional campaign titled 'Me' was published in Australia in February, 2021. It was created for the brand: My Beautiful self, by ad agency: redhotblue. This Digital, Direct, and Print media campaign is related to the Professional Services industry and contains 6 media assets. It was submitted 12 months ago by Director: Jody-Lee Euler of redhotblue.
Credits
Advertising Agency: redhotblue, QLD, Australia
Director: Jody-Lee Euler
Creative Director: Scott Turner
