Forty Winks

The Unslept

Agency: Akcelo


Australia has a sleep problem with nearly 50% of all adults reporting at least two recurring sleep issues.

Luckily, Australia’s leading bedding retail specialist, Forty Winks, is on a mission to help millions of sleep-deprived Australians ‘Go to better sleep’

The launch campaign introduces audiences to ‘The Unslept’ – an uncanny horde of some seriously tired people, each one exhibiting some of the most common sleep issues faced by Australians.

Forty Winks is one of Australia’s longest-standing and most iconic sleep specialists and ‘Go to better sleep’ marks a new chapter for the heritage brand.

This professional campaign titled 'The Unslept' was published in Australia in September, 2023. It was created for the brand: Forty Winks, by ad agency: Akcelo. This Film, Integrated, and Outdoor media campaign is related to the House, Garden and Household Products industries and contains 2 media assets. It was submitted 2 months ago.


Creative Agency: Akcelo
Group Creative Director: Louise McQuat
Creative Partners: Oskar Westerdal & Jon Foye
Senior Creative Team: Rob Gordon & Nathan Moraza
Senior Integrated Producer: Eleanor Rout
Strategy Partner: Simon McCrudden
Senior Account Director: Jenna Featherstone
Senior Account Manager: Ben Le Couteur
Head of Design: Mark Berry
Lead Designer: Stephen Au
Senior Designer: Francis Loh, Mitash Patel
Managing Director, Melbourne: Jon Kenyon
Chief Executive Officer: Aden Hepburn

Client: Forty Winks
National Advertising & Marketing Manager: Damian Lucas

Film Production: Rabbit
Director: Owen Trevor Black
Second Unit Director: Daniel Fletcher
Assoc EP / Producer: Marcus Butler
Executive Producers: Alex Hay, Lucas Jenner
DOP: Peter Eastgate
Post House: The Editors
Editor: Ryan Boucher
Colourist: Fergus Rotheram
Online Artist: Eugene Richards
Post Producer: Rita Gagliardi

Sound Post Production and Music Facility: Klang Studios
Executive Producer: Analese Cahill
Sound Design and Mix: Declan Diacono and Brendan Woithe

My Beautiful self


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