Hungry drivers aren’t always the safest drivers. They become frustrated quicker, they’re more annoyed and more often unfocused, tired drivers. With McDonald’s being one of the biggest providers of food to drivers in Czech Republic, we can take a strong stand and encourage drivers to drive safely. We created a drive safely campaign telling people not to drive hungry, but to drive safely.
This professional campaign titled 'McSafe Drive' was published in Czechia in November, 2019. It was created for the brand: McDonald's, by ad agency: DDB. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 2 years ago by Veronika Babkovová of DDB Prague.
Advertising Agency: DDB Prague, Prague, Czech Republic
Creative Director: Gert Laubsher
Chief Creative Officer: Radouane Hadj Moussa
Art Director: Denis Dudek
Designer: Jan Tomášek
Account Manager: David Šrámek
Business Director: Nikola Bochová