Description
When the rally comes to town, even a stop at McDonald’s can become part of the route. During the WRC event in Encarnación, the brand leveraged the restaurant's proximity to the opening and awards ceremonies to invite fans to make their own “service stop” and refuel with one of the world’s most famous burgers.
This professional campaign titled 'BigRally' was published in Paraguay in September, 2026. It was created for the brand: McDonald's, by ad agency: ONIRIA/TBWA. This Digital and Print media campaign is related to the Food and Sports industries and contains 2 media assets. It was submitted 5 days ago.
Credits
Agency: Oniria\TBWA
Client: McDonald’s
Chief Creative Officer: Camilo Guanes
Creative Director: Manuel Rolón
Creative Team: Monica Bernal, Jay Miranda
Account Management: Lucía Arévalos
Project Managers: Monica Ferreira, Luciana Medina
Content Manager: Maira Alcaraz
Marketing Management: Fátima Mallorquín
