Following the modern and minimalist aesthetics of McDonald's communication, where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.
This professional campaign titled 'McLights - Lamps, McLights - Car' was published in Ecuador in September, 2018. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Print medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: Publicis One / Leo Burnett Ecuador
Executive Creative Director: Jairo Lezaca
Creative Director: Patricio Bruno
Creative Director / Art Director: Diego Melo
Creative Director / Copywriter: Pablo Naval
Account Director: Moises Acosta
Executive Planning Director: Gabriela Pérez
General Manager: Cesar Bettencourt