Agency: TBWA\Zurich


How do we remind festival-goers of McDonald's without sponsoring the big open-air events and concerts in Switzerland?

We have noticed that artists show a huge passion for music. And with a clever product placement, transformed this passion into crave for McDonald's.

The artists on the posters are not random mood pictures, but performed at festivals in Switzerland this summer. Among them are Serra Petale from Los Bitchos, Airbourne frontman Joel O'Keeffe and classical conductor David Reiland.

This professional campaign titled 'McFestival' was published in Switzerland in June, 2022. It was created for the brand: McDonald's, by ad agency: TBWA\Zurich. This OOH Outdoor medium campaign is related to the Food industry and contains 4 media assets. It was submitted over 1 year ago.


Advertising Agency: TBWA\ Zürich, Zürich, Switzerland
Chief Creative Officer: Manuel Wenzel
Creative Director: Martin Winter
Creative Director: Tizian Walti
Art Director: Mark Levay
Photographer: Getty Images International


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