There is a generation that runs free and is never hungry. They are easily recognized by their love for the McDrive and the unique rules that they follow, every time they order! They are the McDrive Gen!
The film created for McDonald's, shines light on the” unwritten rules” that this generation follows. It's for those that close their window quickly to trap the McDonald's smell inside the car.
It's for the ones that ALWAYS get extra fries for the road. It’s simply for everyone ! Join the #McDriveGen.
This professional campaign titled 'McDrive Gen' was published in Greece in May, 2021. It was created for the brand: McDonald's, by ad agency: DDB. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Ioana Archontaki of DDB Athens.
Advertising Agency: DDB Athens, Athens, Greece
Executive Creative Director: Costas Vanis
Creative Director: Ioana Archontaki
Associate Creative Director: Spiros Sourlantzis
Copywriter: Sotiris Bountouris
Art Director: Ioanna Lytina