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McDonald's

McDonald's Presents: Ñapapitas (The Lucky Wedge Fry)

Agency: TBWA

Description

McDonald's will celebrate the National Day of French Fries in advance on Thursday, July 12, making the concept of '' Ñapapitas '' come true, which last April became viral as an April Fools joke in Puerto Rico.
McDonald's took their followers wishes and decided to make the Ñapapitas a reality. This is the first time McDonald's altered their fries packaging.

This professional campaign titled 'McDonald's Presents: Ñapapitas (The Lucky Wedge Fry)' was published in Puerto Rico in July, 2018. It was created for the brand: McDonald's, by ad agency: TBWA. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 4 years ago.

Credits

Advertising Agency: TBWA San Juan, Puerto Rico
Chief Executive Officer: Luzirene Mendoza
Executive Creative Directors: Clarissa Biaggi, José Vallecillo
Senior Copywriter: Luis Romero
Senior Art Director: Gerardo Figueroa
Production: David Arguello
Editor: Joshua Capeles
Clients: Ricardo Hernández, Isabel Rovira, José Cruz

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