To promote the new McDonald’s App TBWA\ANG created a campaign focusing on the need to be fully charged..always on for a great deal. The products themselves became like smartphones in the hands of consumers. McDonald’s fits in with your lifestyle and allows you to be ‘fully charged’ in your mind and in your stomach! With the new app McDonald’s is now closer than ever before to its digital-savvy customers.
This professional campaign titled 'McDonald’s New App' was published in Malta in March, 2019. It was created for the brand: McDonald's, by ad agency: TBWA. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: TBWA\ANG, Gzira, Malta
Creative Director: Richard Agius
Art Director: Christian Calabro
Copywriter: Matthew Bumford
Photographer: Stephen Galea
Strategic Planner: Antonio Perfetto
Brand Leader: Doga Etili