McDonald's LAND Video Case
Description
In alliance with Roblox, we created McDonald's LAND, a world that gamified the entire purchasing process, transforming a traditional combo into a gaming experience that revolutionized our ecommerce and allowed teens to access our products while they played.
This professional campaign titled 'McDonald's LAND ' was published in Argentina, Colombia, and Mexico in July, 2023. It was created for the brand: McDonald's, by ad agencies: Digitas and Publicis Groupe. This 360°, Content, and Digital media campaign is related to the Food and Gaming industries and contains 9 media assets. It was submitted about 1 year ago by Senior Copywriter: Santiago Rendón Peláez of Publicis Groupe // Publicis Play.
Credits
Advertising Agency: Publicis Play / Digitas
Creative VP: Camilo Carvajal.
Creative Directors: Sebastián Betancur / Jose Racioppi.
Senior Copywriter: Santiago Rendón.
Art Director: Wilson Vela.
Project Manager: Juan Otálora.
Planning: Nicolas Téllez.
