A deluxe burger deserves a deluxe treatment.
A deluxe burger deserves a deluxe treatment
A deluxe burger deserves a deluxe treatment
A deluxe burger deserves a deluxe treatment
Description
In february 2024, McDonald's Belgium launched the Deluxe burger range.
And because a deluxe burger deserves a deluxe treatment, McDonald's did something they had never done in its history. Anywhere in the world.
They introduced: Cutlery.
An invitation to enjoy the Deluxe burger...with a knife and fork.
100% silver. Limited edition collectibles.
This professional campaign titled 'McDonald's Cutlery' was published in Belgium in February, 2024. It was created for the brand: McDonald's, by ad agency: TBWA Belgium. This Design, Direct, and Experiential media campaign is related to the Food industry and contains 4 media assets. It was submitted 11 months ago by Jeremie Goldwasser of TBWA Belgium.
Credits
Advertising Agency: TBWA Belgium
Chief Creative Director: Jeroen Bostoen, Kristoff Janssens
Creative Director: Jeremie Goldwasser
Art-Director: Ema Vukas
Copywriter: Luca Garcia
