McDonald's Cutlery

Agency: TBWA Belgium

A deluxe burger deserves a deluxe treatment.

A deluxe burger deserves a deluxe treatment

A deluxe burger deserves a deluxe treatment

A deluxe burger deserves a deluxe treatment


In february 2024, McDonald's Belgium launched the Deluxe burger range.
And because a deluxe burger deserves a deluxe treatment, McDonald's did something they had never done in its history. Anywhere in the world.

They introduced: Cutlery.
An invitation to enjoy the Deluxe burger...with a knife and fork.
100% silver. Limited edition collectibles.

This professional campaign titled 'McDonald's Cutlery' was published in Belgium in February, 2024. It was created for the brand: McDonald's, by ad agency: TBWA Belgium. This Design, Direct, and Experiential media campaign is related to the Food industry and contains 4 media assets. It was submitted about 2 months ago by Jeremie Goldwasser of TBWA Belgium.


Advertising Agency: TBWA Belgium
Chief Creative Director: Jeroen Bostoen, Kristoff Janssens
Creative Director: Jeremie Goldwasser
Art-Director: Ema Vukas
Copywriter: Luca Garcia

Reliance Genera...
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