McDonald's: 100% Fresh Beef "Speechless" (Mandarin)

Agency: IW Group


To celebrate the launch of the new McDonald's 100% Fresh Beef, this TV spot ran in 5 languages targeting the Asian American consumers as part of the Nationwide launch of the "Speechless" campaign. In this spot, the story tells how an awkward blind date set up by their parents needed no icebreaker as thankfully the new 100% fresh beef quarter pounder burger was so delicious it left both of them speechless.

This professional campaign titled 'McDonald's: 100% Fresh Beef "Speechless" (Mandarin)' was published in United States in June, 2018. It was created for the brand: McDonald's, by ad agency: IW Group. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: IW Group, Los Angeles USA
Chief Creative Officer: Brian Jung
Creative Director: Heather Hannasch
Senior Copywriter: Colin Costello
Producer: Dina Morales
Account Director: Flora Zhao
Project Management: Mac Dallarte, Melissa Ross
Post Production: Union


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