Description
That smell of fries that makes you abandon dinner plans, half a burger gone after a simple “Can I have a bite?”, a lifesaving stop on the road with the kids, fries mysteriously vanishing on the way home...
These are all classic McDo Moments — small, everyday scenes that have become part of the French way of life.
This new campaign (TV, digital, and in-store) celebrates these simple, accessible pleasures we’ve all experienced.
Built around the brand platform "McDo Moments are back" and the iconic “Come as you are” philosophy, this series directed by Antoine de Bary brings to life five moments of daily life. With humour and realism, each one reflects the unique connection between consumers and the brand. The tone is light, relatable, sometimes a bit cheeky — but always authentic.
By tapping into universally shared experiences, these five short films continue McDonald’s storytelling tradition — where insight and emotional closeness are at the heart of every campaign.
Because at McDonald’s, it’s not just about the food — it’s about the moments. And now, those moments are back.
To top it all off, McDonald’s is reaffirming its commitment to accessibility with the return of great prices. Three standout offers are highlighted: the Happy Meal at €4, the McSmart at €5, and the Little Pleasures under €3.
This professional campaign titled 'McDo Moments are back' was published in France in April, 2025. It was created for the brand: McDonald's, by ad agency: TBWA\Paris. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 17 days ago.
Credits
Client Team : Jean Guillaume Bertola, Clément Brossard, Leïla Abdallaoui, Célia Buisse-Godey, Sophie Giry, Laurine Agard
Agency Team : Christophe Neyret, Margaux Wanin, Julia Montagu, Céline Mazza, Louison Palatre, Ambre Roque
Executive Creative Directors : Benjamin Marchal & Faustin Claverie
Creative Director : Corentin Salignat
FILM
Art Directors : Nicolas Barres, Juliette Bobet
Copywriters : Rafael Riffiod, David Philip
Head of TV & CEO Else\ : Maxime Boiron
Creative Producer : Elisabeth Boitte
Film Production : ICONOCLAST
Head of Production : Rodolphe Lanaro
Executive Producer : Jean Duhamel
Director : Antoine de Bary
Post-Production : TBWA\Else
Post Producer : Elise Gamboa
Head of Music & Sound : Olivier Lefebvre
Music & Sound Producer : Fabrice Pouvreau
Sound Engineers : Alexandre Robieux
