ADVERTISING

McDonald's

McDeliverain

Agency: TBWA

Description

Typical! Just as you get hungry and start to think about where to go out to eat, it starts to rain… We leveraged weather signals to position McDonald's delivery as the rainy-day hero at the exact moment it was about to rain in France. Adding movement to the beautiful, Impressionist aesthetic TBWA established in their print, all mobile ads linked directly to the app store to download the McDonald's app & place an order (oh, and stay dry).

This professional campaign titled 'McDeliverain' was published in France in March, 2019. It was created for the brand: McDonald's, by ad agency: TBWA. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 3 years ago.

Credits

Advertising Agency: TBWA Paris, France
Executive Creative Director: Benjamin Marchal, Faustin Claveria
Art Director: Olivier Mularski
Copywriter: David Philip
Photographer: Roberto Badin
Art Buyer: Elise Kubler
Account Supervisor: Luc Bourgery
Advertiser's Supervisor: Jonathan Serog
Account Managers: Emmanuelle Escalere, Matthieu Charles, Julie Montagné
Animation: The Source
McDonald’s Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb
Facebook Creative Strategist: Kiki Allen
Client Partner: Pablo Surace
Creative Agency Partner: Pauline Baillon
Client Partner: Amelie Pean Hegyi
Creative Strategist: Hadi Zabad
Client Solutions Manager: Nicolas Violon

ADVERTISING

iStock Essentials

Airplane Shadow Landing

Artist: Joshua McDonald

iStock Essentials

Truckee River bridge Reno Nevada

Artist: Joshua McDonald

iStock Essentials

Truckee River bridge Reno Nevada

Artist: Joshua McDonald

iStock Essentials

Truckee River bridge Reno Nevada

Artist: Joshua McDonald

iStock Essentials

Pier 60 Clearwater Beach Florida...

Artist: Michael McDonald

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.