Harley Davidson doesn’t want any more riders losing their lives from not wearing a helmet, so they're launching a marketplace that sells parts from riders who did. To encourage buyers to save their own life, a free helmet is offered with every purchase in their memory.
This student campaign titled 'The Motorcycle Boneyard' was published in United States in February, 2022. It was created for the brand: Harley Davidson, by ad school: Chicago Portfolio School. This Integrated medium campaign is related to the Automotive and Education industries and contains 3 media assets. It was submitted almost 2 years ago by Art Director: Molly Schenkel.
Advertising School: Chicago Portfolio School, Chicago, United States of America
Art DIrector: Molly Schenkel
Copywriter: Andrew Perez