To mark the launch of the new McCrispy, McDonald's is putting some crispy-ness into French people's lives!
It starts with two young people doing their summer job at a postal sorting centre. As they bite into the McCrispy, they are surprised to discover that its crunchiness triggers explosions, unleashing ever more fun and colour around them. It even gives them a few props to stage some romantic rivalry across the aisles.
It's an ode to crispiness and entertainment, directed by Fredrik Bond and featuring a cover of Kids in America, produced by Else.
A colourful script, full of life and freshness for this new burger with a recipe never seen before in France: 100% fillet chicken with very crisp breading, honey and mustard sauce and an ultra-soft potato bun made from wheat flour and potatoes: a new release that's sure to make lots of noise!
This professional campaign titled 'McCrispy' was published in France in July, 2023. It was created for the brand: McDonald's, by ad agency: TBWA\Paris. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago.
McDonald's : Xavier Royaux, Anne Lainé, Vanessa Sales, Clémentine Teissedre Dalou, Lorna Font Y Bosch
TBWA\Paris : Christophe Neyret, Stéphanie Caude, Julia Montagu, Nina Fernandes
ECD : Benjamin Marchal et Faustin Claverie
AD : Lucie Vallotton
Copywriter: Vincent Cusenier
Food CD : Maud Poilpré
Assistant AD : Clémence Parent
Head of strategic planning : Céline Mazza
Production Film : Stink
Director : Fredrik Bond
Producer : Annabelle Fournier
Editor film: Matt Pochettino
DOP : Benjamin Loeb
Post-production : Digital District & ELSE
Head of creative producer and CEO \Else : Maxime Boiron
Creative Producer : Elisabeth Boitte
Post Producer : Mélanie Bernard
Sound Production : \ELSE
Head of music and sound : Olivier Lefebvre
Music AD : Ferdinand Huet et Thomas Jacquet
Sound Producer : Fabrice Pouvreau
Sound Engineer : Alexandre Robieux
Business affairs : Marion Le Guluche, Victoria Milward
Sound Coordinator : Mélissandre Mons, Nathalie Victor
Title : Kids in America
Songwriter : Ricky Wilde, Leonard Reginald Smith
Éditor : Rickim Music Publ. CO LTD, Warner Chappell Music France
performer : S.O.S.C ft. Jessy Chris Vignolle, Shanka
Producer : ELSE