Using McDonalds' most iconic products, we enlarged the products on the billboards, the closer a restaurant is, the larger the product on the billboard appears accompanied by the distance.
This professional campaign titled 'McCloser Billboards' was published in Costa Rica in July, 2023. It was created for the brand: McDonald's, by ad agency: Orson. This OOH Outdoor and Print media campaign is related to the Food industry and contains 2 media assets. It was submitted 3 months ago.
Advertising Agency: Orson, Costa Rica
Chairman: Cristhian Fuentes Esquivel
Chief Creative Officer: Mario Martínez Berdugo - Allan Jimenez Monge
Copywriter: Jose Pablo Brenes Gómez
Art director: Daysi Camacho Robles
Designer: Valentina Golcher Rivera
Designer: Fabian Barillas Mora
Client: McDonald's Costa Rica