Mc Summer

Agency: Oniria\TBWA


This year we set ourselves the goal of be the best ally for the fun moments of summer.

In this season, people look for the most refreshing place to escape the intense Paraguayan heat and enjoy themselves. In a Mediterranean country, swimming pools are the best escape from the heat and McDonald's is the key so that no one is left out of them.

This is how the concept "This summer one puts the pool and the rest the fun" was born. A message allows us to be part of one of the most recurring conversations of the summer.

Summer = Poolparty = McDonald's
We invite you all to spread out your towels, put on sunscreen and enjoy the most incredible summer of all, a McDonald's summer.

This professional campaign titled 'Mc Summer' was published in Paraguay in February, 2023. It was created for the brand: McDonald's, by ad agency: Oniria\TBWA. This Design and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago.


Agency: Oniria\ TBWA
Client: McDonald's
Creative General Direction: Camilo Guanes
Creative Direction: Paloma Cella / Manuel Rolón
Art Direction: Nathalie Pera / Santiago Valdez
Design: Diego López / Rafael Ferrao
Creativity: Analia Lovato
Animation: Jose Venialgo / Jess Carrasco
Account Management: Yamile Miserlian
Project Manager: Lucía Arevalos
Production: Mariana Pineda / Michael Kennedy
Media Director: Lena Penner
Media Team: Gustavo Almirón / Marcelo Alén / Elba Acosta
Digital: Silvia Samudio

Producer: The Lab
Director: Juan Cordoni
Director of Photography: German Vilche
Acting Coach: Alicia Guerra
Photography: Marko Nara
3d modeling: Fernando Ocampo / Bulbo Nara
Music Cover: Wacho Hits


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