Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.
This student campaign titled 'Mayor' was published in Germany in July, 2020. It was created for the brand: Niantic, by ad school: Miami Ad School. This Integrated medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 2 years ago by Creative Technologist: Sukratti Jain of Miami Ad School Hamburg.
Advertising School: Miami Ad School, Hamburg, Germany
Creative Technologist: Sukratti Jain
Creative Technologist: Paras Juneja
Mentor: Marc Vosshall
Mentor: Philip Wogart