HTC Vive


School: Miami Ad School


Virtual reality has not been used to its full potential as an empathy machine. It has mostly dominated a consumer market. We wanted to expand its horizons in the business to business market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact as it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathise with disabled people.

This student campaign titled 'Afinity' was published in Germany in July, 2020. It was created for the brand: HTC Vive, by ad school: Miami Ad School. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by Creative Technologist: Sukratti Jain of Miami Ad School Hamburg.


Advertising School: Miami Ad School, Hamburg, Germany
Creative Technologist: Justus Rosenkranz
Creative Technologist: Paras Juneja
Creative Technologist: Sukratti Jain
Mentor: Philip Wogart



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