"Pure Magic"

Agency: PINK

"Pure Magic"· Nordés · PINK

"Pure Magic"


The creative boutique PINK signs the first international campaign for Nordés Gin after beating two other agencies in a competition. It’s the first work of a brand platform that will allow Nordés to reinforce its leadership in Spain and boost its international presence. The campaign will also be broadcast this summer in the United Kingdom, Portugal, Italy and Germany (without withdrawing its posterior emission in non-European countries).

The film has been shot in an iconic setting in Rias Altas, gins’ origin, and PINK claim the two most representative territories of this distillate: the magic and the Atlantinc through the sublimation of most quotidian things. Three friends are enjoying a drink on the longest sandy beach in Galicia when a thick rope attracts their attention. When they drag the rope into the sand, something unexpected happens. A very cinematographic narration, full of suspense, captures the viewer to provide a very strong message: Nordés is "Pure Magic", a claim proposed in Galician to reaffirm the Atlantic origins of the brand.

This professional campaign titled '"Pure Magic"' was published in Germany, Italy, and Spain in July, 2022. It was created for the brand: Nordés, by ad agency: PINK. This Content, Digital, and Film media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 1 year ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..


Advertising Agency: PINK
Production Company: Central Films
Client: Nordés


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