Rising To The Peak of French Baking

Agency: VORVN

Mount Sourdough - Our Bread Rises To The Peak Of Authentic French Baking.

Mount Bread - Our Bread Rises To The Peak Of Authentic French Baking.

A Baguette / Une Baguette.


Our Bread rises to the peak of authentic french baking.

By trying to install the AROUNA signature in terms of authentic French baking in an Indonesian market which is barely discovering the art of baking and the culture of bread... We have imprinted a visual and geo-cultural code which is, the mountains of volcanoes in Indonesia especially and in Southeast Asia generally. "Mount Batur", "Mount Rinjani" ... to highlight the texture and the original shape of a bread recognized internationally and made according to the art of French baking.

This professional campaign titled 'Rising To The Peak of French Baking' was published in Indonesia and Singapore in July, 2022. It was created for the brand: AROUNA ASIA, by ad agency: VORVN. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted almost 2 years ago by Creative Director & Editor-Copywriter: Mehdi Ayache Berberos of VORVN.


Advertising Agency : VORVN. Hong Kong / Bali
Production Company: VORVN. Hong Kong / Bali
Art Director: Mehdi Ayache Berberos
Copywriter: Mehdi Ayache Berberos
Photographer: Mehdi Ayache Berberos / 2022


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