Description
Durga Puja, the grandest festival for Bengalis, is a time of celebration and generous spending. Yet, even in their festive splurge, Bengalis never lose their instinct to save. Inspired by this cultural insight, we have created a campaign for SumoSave.
In West Bengal, there’s a tradition called 'Lakshmi Bhaar' - handmade piggy bank crafted in the form of various objects. Here, we have designed a special collection of Piggy Banks shaped like the five Vahanas of Goddess Durga - the lion, peacock, swan, mouse and owl. Each piece is represented as a carrier of savings.
The visuals are paired with witty & rhyming two-liners that capture the festive cheer while reminding people that smart savings can be just as joyful as celebration.
This professional campaign titled 'Durga Puja Campaign' was published in India in September, 2025. It was created for the brand: SumoSave, by ad agency: Inner Circle Advertising. This Digital medium campaign is related to the Retail Services industry and contains 5 media assets. It was submitted about 2 months ago by Senior Copywriter: Aaranya Roy of Inner Circle Advertising .
Credits
Client: SumoSave
Agency: Inner Circle Advertising
Creative Director: Tridip Nandi
Art Director: Alolika Mandal
Copywriter: Aaranya Roy
Account Manager: Angana Mukherjee
