Master the Monster

Agency: The Newtons Laboratory


Through a symbolic representation, garbage forms an ever-growing monster, which causes terror to people. In the film, it only takes one girl to remove a single item from the terror / mass of garbage before the monster disintegrates. The film ends by stating that "Master the Monster. Recycle’’

This professional campaign titled 'Master the Monster' was published in Greece in August, 2022. It was created for the brand: EDSNA, by ad agency: The Newtons Laboratory. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago.


The Monster Client: Region of Attica and the Association of Municipalities of Attica (EDSNA)
Advertising Agency: The Newtons Laboratory, Athens
Creatives: Andreas Grigoriadis, Giannis Sorotos, Ioanna Krioni, Dionysia Lampadariou, Kyriakos Karamalakos, Dimitris Vikelis, Manos Vitoratos, Dionysis Giampanas
Director: Bjorn Ruhmann
Directors Producer: Nick Sutherland-Dodd
D.o.P: Joe Douglas
2nd Unit D.o.P: Keith Gubbins
Producer: Iraklis Mavroidis
Line Producer: Vasso Vassilopulou
Editor: Tolis Apostolidis
Color Grading: AnMar Film Lab
Song: Tiger Lillis – Crack of Doom
Sound Design: Bounce VFX /
Compositing: Faust
Post Coordinator: BooPost Best Giannis

Westerra Credit...


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