Mediclinic Middle East

Mary Had a Little Lump

Agency: Think Human


How many mums out there take good care of their health? Here’s an initiative we launched for breast cancer month to gets mums to prioritize their health and do regular check-ups. With mums generally more attentive to their kids’ homework, Mediclinic collaborated with GEMS Education and distributed a book – ‘Mary had a little Lump’, that highlighted the importance of breast examination through a children’s story book. This book was given to little kids who took home a very important message for their mums.

This professional campaign titled 'Mary Had a Little Lump' was published in United Arab Emirates in October, 2019. It was created for the brand: Mediclinic Middle East, by ad agency: Think Human. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 2 years ago by Executive Creative Director: Nisha Wagh of Think Human.


Advertising Agency: Think Human, Dubai, United Arab Emirates
Executive Creative Director: Nisha Wagh
Creative Group Head: Neel Naik
Sr. Art Director: Mihaela Neagoe
Copywriter: Aara Dembla
Account Manager: Marwan Omar
Illustrator: Joel Pires
Production House: RGB Productions


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