Marvel Your Routine

Agency: LePub


Marvis, the Italian toothpaste brand, originating in Florence, has launched a fresh positioning campaign titled "Marvel Your Routine" to challenge the notion that oral hygiene is a tasteless, clinical chore. A farewell to a boring routine and a welcome to a toothpaste experience like no other. Marvis and LePub have teamed up to launch a campaign that challenges the idea that brushing your teeth is a tedious, flavorless task.

Marvis’ delightful tastes and beautiful design bring a campaign on oral hygiene to a whole new level featuring talented illustrators from all over the world. By creating unique and captivating stories that showcase the different flavors, Japanese Sawako Kabuki, Italian Sebastiano Fossali and French Simon Landrein have celebrated the unique and eyecatching stories of the brand’s exuberant and refreshing attitude.

Thanks to its ability to spark a sense of wonder, Marvis elevates the ordinary into the extraordinary. In its enchanting world, toothbrushes become skis for an invigorating day on the slopes, firefighters break into unexpected pole-dance moves and some exuberant fish navigate through their refreshing tubes, revealing the pop and colorful palette of this universe.

The brand invites you to redefine and marvel at your routine turning it into a moment of genuine pleasure. It’s a declaration on a toothpaste revolution, leaving your eyes and mouth clean and with a hint of deliciousness.

Live from the 16th October, the integrated global campaign will be aired on digital and social channels and special OOH.

This professional campaign titled 'Marvel Your Routine' was published in Italy in October, 2023. It was created for the brand: Marvis, by ad agency: LePub. This Integrated medium campaign is related to the Household Products industry and contains 4 media assets. It was submitted 6 months ago.


Agency: LePub
Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director: Domenico Manno
Associate Creative Director: Alessandro Agnellini, Daniela De Seta, Dario Citriniti
Art Director/ Illustrator: Ann Jennifer Tiamzon
Junior Art Director: Emanuela Gein Lombardi
Junior Copywriter: Natasha Anatra
Junior Copywiter: Francesco Codemo
Strategy Director: Monica Radulescu
Social strategy director: Vanessa Satta
Head of Experience & Communications Planning: Guilherme Sampaio Souza
Global Data Strategy Director: Ilko Petkov
Data Translator: Tumay Mavi
Head of Client Service: Giada Salerno
Account manager: Antonella De Rosa
Global Head of PR & Communication: Isabella Cecconi
Global Head of Content & Social: Valentina Salaro
Social media manager: Ambra Ginestra, Daniele Benvenuti
Chief Production Officer: Francesca Zazzera
Producers: Cinzia Morandi, Erica Lora Lamia
Head of digital production: Vittorio Cafiero
Digital designer: Federica Muscillo
Producers: Nicola Schwartz, Bice Piana
Illustratori/Animatori: Sebastiano Fossali, Sawako Kabuki, Simon Landrein
Studio Animation: Awolff
Music: “Mayokero” by Roy Kafri, Prion Music Publishing Group
Client: Ludovico Martelli S.p.A- Marvis
CEO: Giovanni Galeotti
CMO: Laura Cardelli
Global Marketing Manager: Francesca Galassi
Marketing and communication specialist: Irene Somigli

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