Description
Similar to the already released “Hank,” “Jimmy,” “Georgia,” “Erin” and “Pete” spots, “Marcel” follows a professional driver as he uses Microsoft 365 with Copilot to personalize every customer experience. By leveraging Outlook to keep track of customer preferences, schedules, and past interactions, Marcel is able to tailor his routes and greetings for each passenger, helping him deliver a more thoughtful and seamless experience while managing the demands of a busy business during the World Cup.
The spot launches on June 16 in the U.S. with a linear run, with additional full-funnel media support rolling out across markets throughout the tournament. A targeted media plan began in the U.K. on June 12th.
This professional campaign titled 'Marcel' was published in United States in June, 2026. It was created for the brand: Microsoft, by ad agency: Panay Films. This Integrated medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 17 minutes ago.
Credits
Creative Credits
Panay Films
Andrew Panay, Founder and CEO
Brian Klugman, Head of Creative
Nate Tuck, Executive Producer
Gabriel Jeffrey, Creative Director
Max Jeffrey, Creative Director
Walt Becker, Director
Bill Chessman, Editor
Brand Credits
Microsoft Copilot
