Mar. Tierra. Cielo

Mil Demonios, Colombia’s first premium aguardiente brand, has unveiled Mar. Tierra. Cielo., a new audiovisual campaign that blends innovation with deep cultural resonance. Fully created using artificial intelligence, the piece draws from history, tradition and popular rhythm to continue shaping a brand that bridges Latin American identity with modern sophistication.

Developed by independent agency Fantástica and produced by Fabula, the spot reimagines the journey of an aguardiente that arrived from Europe centuries ago, settled in Cartagena, and now flows across the region as a symbol of contemporary Latin luxury. The visuals were generated through AI and edited by Brow Vergara, with original music composed by Camilo Montilla, percussion by Dany Garcés, and vocals by Cleodis Pitalúa. The voiceover is performed by Doris Chávez, whose tone evokes the warmth of Colombia’s Caribbean coast.

“We wanted to get back to the power of strong writing, without overdecoration. A direct, soulful script. When the story is good, you don’t need gimmicks,” said Alejo Gómez, Chief Creative Officer at Fantástica.

The campaign forgoes traditional advertising formulas, relying instead on an honest, minimalist execution in line with the brand’s identity—a brand that has gained momentum for its authenticity and sharp creative direction.

“Mil Demonios isn’t just a product; it’s a brand with a clear identity and a legitimate ambition. This campaign shows how far a well-crafted idea can go without needing inflated budgets or conventional formulas,” added Daniel Bermúdez, VP Creative and Co-founder of Fantástica.

Fabula emphasized that the project was never about using AI as a novelty, but rather as a tool to elevate storytelling. “From the beginning, we understood that AI wasn’t a trick—it was an opportunity to push creative boundaries. This project let us refine the craft while staying true to the brand’s soul,” said Daniel Osorio, General Director and Co-founder of Fantástica.

With Mar. Tierra. Cielo., Mil Demonios continues to carve out its place in Latin America’s cultural imagination—advancing without changing its recipe, and reinforcing its position as a modern symbol of regional identity and refinement.