Description
Natrol® – the nation's #1 drug-free sleep aid brand^ – believes sleep is critical to foundational wellness, and is now unveiling an innovative game-changer for athletes and everyday go-getters alike: introducing Natrol® Sleep & Restore, a new sleep supplement line.
"At Natrol® we know that a great performance, in sports or daily life, is built on restorative sleep," said Rebekah Lyle, Chief Marketing Officer at Natrol®. "In today's fast-paced world, we're committed to helping our customers maximize their nights, so they can wake up recharged and ready to meet life's demands. Partnering with Josh Allen was a natural choice; his focus on balancing physical performance with overall wellness aligns perfectly with our mission, as he understands that quality sleep is key to feeling your best and performing at your peak. Partnering with Dr. Winter was also a natural fit; his expertise in sleep and wellness reinforces our belief that restorative sleep is foundational to both physical and mental performance."
Josh Allen Wants You to Sleep Like a Pro
In partnership with Josh Allen, the Natrol® brand invites you to discover the transformative potential of restorative sleep and recognize that quality sleep is inherent to great performance and the foundation of a wellness journey. Natrol® Sleep & Restore helps everyone from athletes to everyday achievers become Pro Sleepers through the power of better rest.
To celebrate the launch of Natrol® Sleep & Restore, the Natrol® brand is introducing a new commercial called "This Me." It features Josh Allen hurdling defenders, walking a red carpet and more, all while describing how he's able to show up as a better him everywhere he goes made possible by a great night's sleep thanks to Natrol® Sleep & Restore. Developed in partnership with creative agency Betty, a Quad agency, the video spot offers an aspirational example of how a restorative night's sleep is key to performing as your best self during the day.
"Every great performance starts with a great night's sleep, and recovery is an important part of my wellness and performance playbook," said quarterback Josh Allen. "With Natrol® Sleep & Restore, I wake up fully refreshed, ready to tackle the day ahead, on and off the field. This partnership with Natrol® is about unlocking the potential that follows restorative sleep, and I'm thrilled to share this product with my fans."
This professional campaign titled 'Unlock Your Best Performance with Restorative Sleep' was published in United States in June, 2025. It was created for the brand: Natrol, by ad agency: Betty. This Film medium campaign is related to the Pharmaceutical industry and contains 2 media assets. It was submitted 7 days ago.
