Map Your Music Case Study Video
Description
Objective: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?
Insight: Music can make people feel more connected to new places.
Big Idea: Immersive music experience that helps Gen-Z travelers feel more connected to new cities they’re exploring.
This student campaign titled 'Map Your Music' was published in United States in April, 2024. It was created for the brand: Spotify, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Electronics, Technology and Music industries and contains 1 media asset. It was submitted 11 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Sophia Donio
Copywriter: Jenna Byers
Instructor: Mel White
