Manneken Pis presents Manneken Peace
Description
Belgium.
Famous for its chocolate.
Its beers.
Its Grand Place.
Its Atomium.
And... Belgium's most famous child:
Manneken Pis.
The statue of a little boy peeing. A legend.
It attracts 30,000 visitors. Every single day.
That's why WAPA International, an NGO that fights against the use of child soldiers, called on him as an influencer.
To ask people to turn their backs on him, to look at another child, just across the street: Manneken Peace.
A call to open our eyes to the 300,000 children still enlisted in armed conflicts around the world.
This professional campaign titled 'Manneken Peace' was published in Belgium in February, 2025. It was created for the brand: WAPA, by ad agency: secondfloor. This Ambient and OOH Outdoor media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 months ago by Creative Lead: Marie-Laure Cliquennois of secondfloor.
Credits
Advertising agency: secondfloor
Client: WAPA International
Creative Director: Marie-Laure Cliquennois
Art Director: Eric Vandamme
Copywriter: Pierre Urbaniak
Project managers: Elisabeth Lavry, Anaïs Lavie, Olivier Bialek
Set designer/Artist: Alix Le Clercq
Copy NL and Eng: Bart Van Goethem
Graphic Designer: Benjamin Hiffe
Videographers/Editors: Martin Heindrichs, Sylvain Lienne, Victoria Oger, Camille Albaux
Production Company: Indie
Sound studio: Bleu Nuit
