MANHOLE FOR TRASH
Agency: Dog Blood Creative School
Description
Insight:
Urban dwellers frequently perceive manholes as suitable receptacles for discarding waste due to their large, open appearance.
Idea:
"Manhole for Trash" addresses this issue through the implementation of a significantly larger, manhole-shaped bin strategically positioned directly above the actual manhole.
Rationale:
This design intervention creates a more visually appealing and convenient target for waste disposal. By drawing attention to the oversized bin, the actual manhole is visually diminished, reducing its perceived utility as a trash receptacle. This novel approach aims to discourage littering while simultaneously enhancing waste management infrastructure.
This professional campaign titled 'MANHOLE FOR TRASH' was published in Vietnam in December, 2024. It was created by ad agency: Dog Blood Creative School. This Design and OOH Outdoor media campaign contains 1 media asset. It was submitted 3 months ago.
Credits
Copywriter: Thao Uyen Nguyen
Art Director: Do Minh Tri
Graphic Designer & Video Editor: Do Minh Tri
Mentor: Thanh Ngo
Camera operator: Hoang Vinh Khanh, Do Minh Tri
Operations supporters: Truong Minh Khang, Tran Khanh Hung
