Description
Humane Canada and the Toronto Humane Society hijacked Sabrina Carpenter's album called Man’s Best Friend.
The organization reclaim the title with an OOH campaign called Man’s True Best Friend. They got adoptable dogs at the top of the charts and found them new homes.
They even placed one billboard beside a Sabrina Carpenter takeover in Dundas Square, Toronto.
This professional campaign titled 'Man's True Best Friend' was published in Canada in September, 2025. It was created for the brand: Humane Canada, by ad agency: Sid Lee. This OOH Outdoor and Print media campaign is related to the Pets and Public Interest industries and contains 7 media assets. It was submitted 3 months ago.
Credits
Agency : Sid Lee
Executive Creative Director : David Allard
Creatives : Alexis Caron-Côté, Félix-Antoine Brunet, Michaël Bonnette
Group Account Director : Thalie Poulin
Account services : Gabrielle Crépeau-Hubert
CSO : Shereen Ladha
Strategy director : Chloe Hutchison
Content : Amélie Duplessis-Tellier
Producer : Alexandra Michaud
Photo production : Shoot Studio - Virginie Houde-Briand
Photographer : Gabrielle Lacasse
Retoucher : Jorge Galeano
Media : Panoply - Nicholas Landry
