Description
Cricket Wireless, a proud supporter of HBCUs since 2018, has launched "Strength in Numbers", a campaign celebrating the power of unity and belonging within the HBCU community. Directed by award-winning filmmaker Malik Vitthal (The Talk, Cannes Titanium Lion), the films capture how shared heritage and support systems fuel confidence that extends beyond campus life.
The campaign, developed with multicultural agency Dieste, features acclaimed collaborators like cinematographer Autumn Durald (Black Panther) and choreographer Brittany Russell-Perry (BET Awards), alongside Cricket’s own HBCU student ambassadors who bring authentic voices and energy to the work.
Rolling out across digital, social, and broadcast, "Strength in Numbers" underscores Cricket’s mission to keep communities connected with reliable wireless service—because when we move together, we move further.
This professional campaign titled 'Cricket Wireless HBCU Engineering' was published in United States in August, 2025. It was created for the brand: Cricket Wireless, by ad agency: Dieste. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 3 months ago.
Credits
DIESTE
Chief Creative Officer: Abe Garcia
Group Creative Director: Valentina Sulbaran
Creative Director: Daniel Vicente Diaz
Creative Director: Troy Jones
Associate Creative Director: Cesar Aragón
Senior Copy Writer: Maru Pagán
Senior Art Director: Sergio Parreno
Senior Broadcast Producer: Diana Montemayor
Executive Director of Digital and Social Strategy: Roberto Hernandez Ramirez
Social and Digital Strategy Supervisor: Kayla Aikins
Group Account Director: Mandy Collins
Account Director: Gina Pesce
Account Supervisor: Kiara Collazo-Alicea
REPUBLIC - EDITORIAL and AUDIO
Sr. Producer: Kim Estrada
Editor: Oliver Best
Assistant Editor: Austin Cross
Audio Engineer: Greg Carlson
PSYOP - VFX, POST, FINISHING
Director: Liam Griffin
Director: Jack Anderson
CG Supervisor: Todd Peleg
VFX Supervisor: Andrew Rasmussen
Executive Producer: Jim Bratti
Producer: Tapy Noun
MUSIC
Benjamin Monroe
Vimani Baxter
PRODUCTION
Director: Malike Vitthal
DP: Autum Dural Arkapaw
Founder/ EP: Anna Hashmi
Choreography: Brittany Russell
