Description
The first Women's Under-17 Volleyball World Cup is set to be held in Peru. The first of its kind and the first organized by Peru, this marks the beginning of a new chapter in Peruvian women's volleyball, which has brought so much honor to the country.
From there, the work of Humans Peru team began, seeking a way to talk about the story of Peruvian women's volleyball without dwelling on past achievements, but instead looking forward—from the historic moment of the 2024 World Cup and the history that is about to be written on the courts with an entirely new generation of volleyball players. This is how MAKING HISTORY was born.
This professional campaign titled 'MAKING HISTORY. ' was published in Peru in August, 2024. It was created for the brand: Federación Peruana de Voleibol, by ad agency: Humans. This Content, Digital, and Film media campaign is related to the Public Interest and Sports industries and contains 1 media asset. It was submitted over 1 year ago by Creative Director/ Art Director: Leonardo Gómez Gómez of Humans Peru/ Cumbia SCH.
Credits
Campaign: Making History
Client: Peruvian Volleyball Federation
Brand: Peru 2024 U-17 Women's Volleyball World Cup
Marketing Manager: Pipe Gómez
Agency: Humans Peru
CEO: Eduardo Velasco
Planning Director: Sebastián González
Creative Director: Leonardo Gómez Gómez
Writing: Leonardo Gómez/ Sebastián Quispe / Mayra Osorio
Art Director: Diego Montenegro
Graphic Designers: Diana Reyes / Christopher Gálvez / Diego Garriazo / Jhervyn Santiago
Illustration: Erick (Krudo) Medina
Post Production/Animation: Jhervyn Santiago
Account Director: Patricia Montoya
Account Executive: Adriana Arrayán
Talent: Micaela Salaverry
Video Director: Tavo Films/ Kontent.__
Director: Gustavo (Tavo) Gómez
Audio House: Asteroide Studios
