Asking about that request you filed and still got no answer? We’re here to listen. TRANSPARENCY AND DATA PROTECTION MAKE SENSE.
If someone who isn’t your doctor saw your medical record, we won’t look the other way. TRANSPARENCY AND DATA PROTECTION MAKE SENSE.
When, how and where the City Council spends your taxes, right at your fingertips. TRANSPARENCY AND DATA PROTECTION MAKE SENSE.
Seeing your daughter’s health information on the school website "smells" off. If it happens, we’ll take care of it. TRANSPARENCY AND DATA PROTECTION MAKE SENSE.
We tell you everything, because knowing what it costs to build a road shouldn’t be a secret. TRANSPARENCY AND DATA PROTECTION MAKE SENSE.
Description
The Andalusian Council for Transparency and Data Protection (CTPD Andalucía) safeguards the right to access public information and protects personal data—two essential but often abstract concepts. This campaign brings the institution closer to citizens and raises awareness of its role, and highlights how these rights matter in everyday situations. With a direct tone, clean illustrations and bold colors, the campaign encourages people to turn to the Council when they face doubts, misuse of personal data, or difficulties accessing public information.
This professional campaign titled 'Makes sense' was published in Spain in November, 2025. It was created for the brand: Consejo de Transparencia y Protección de Datos de Andalucía, by ad agency: Maquinista. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted 18 days ago.
Credits
Advertising Agency: Maquinista, Madrid, Spain
Creative direction: Valeria Xu y Sergio Santos
Photography: Irene Espejo