Description
Imagine a compelling series of ads designed to touch hearts and minds, aiming to raise awareness about the vulnerability of life in the face of misguided decisions on the road. In this innovative campaign, we delve into the symbolism of porcelain, using meticulously crafted objects that represent people, each more fragile than the last. Across five distinct ads, we highlight the beauty and fragility of an object made of porcelain, conveying the clear message that our lives are equally delicate. By associating each piece with imprudent decisions in traffic, the campaign seeks not only to alert but also to evoke emotions, connecting people to the importance of safe and responsible choices. This sequence of ads is more than a visual display; it's a powerful reminder that, behind the wheel, safety and responsibility are the only way forward.
This professional campaign titled 'makes life more fragile' was published in Brazil in December, 2023. It was created for the brands: Revita and Revitaly, by ad agency: Artcom. This Print medium campaign is related to the Health industry and contains 5 media assets. It was submitted 11 months ago by Artcom Comunicacão: Artcom Comunicação e Design of Advertising Age.
Credits
Advertising Agency: Artcom Comunicação e Design
Art Director: Marcos Costa
Copywriters: Albertino Borges e Edberg França
Photographer: Marcos Costa
