#MakeCovidLonely
Description
With a second wave looming and feelings of loneliness on the rise, Covid19 can still feel abstract to many, making it hard to stick to physical distancing. The hero video of the #MakeCovidLonely campaign gave the abstract Covid19 virus a physical presence as an animated character out in the world. The message: Social distancing makes us lonely. But it makes Covid19 lonely too. And that’s the only way to beat it.
This professional campaign titled '#MakeCovidLonely' was published in Canada in May, 2020. It was created for the brand: #MakeCovidLonely, . This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted almost 5 years ago by Matthew Donne.
Credits
Creative Direction: Matthew Donne
Creative Direction: Rich Brown
Thomas Dagg: 3D Artist
Editor: Marka Rankovic
Producer: Megan Flett
Sound Design And Mix: Berkeley Inc.
