Make your mornings spicy

We were challenged to make Heinz Jalapeno Ketchup synonymous with breakfast for GenZ and younger millennials. To do so, we learned that mornings are boring because they follow the same old routine. We wake up to boring alarms, choke down disgusting green juice, and take the same boring commute. To fix this, we created Heinz Spicy Morning, an interjected campaign using digital social executions. The Heinz Spicy Alarm Clock removes the dull beeping of morning alarms by replacing the sound with a salutary wake-up call saying things like “Good morning, sexy.” Heinz Jalapeño Ketchup will encourage consumers to make Heinz Jalapeno Kickstart Juice Recipe, creating a bold morning by adding Jalapeño. Turning on the Heinz Jalapeno spicy Toggle on Buzzfeed will make boring headlines like Nick Jonas has a wardrobe malfunction to Nick Jonas Has Fans ‘Burnin’ Up’ when his pants during rehearsal. Giving you an extra firey read of your morning news. Partnering with Waze, Heinz is to spice up your morning commute. Waze will provide users with a new morning route along with some zesty directions like “Turn right here, handsome.” The new spicy route will feature pits stops at Dunkin’ Donuts along the way to try their new “Heinz Jalapeno Morning Menu” With Coffee flavor pumps of Jalapeno, Hash Browns with Jalapeno Ketchup and Glazed Jalapeno ketchup donuts because breakfast should never be boring.