Saiga /Buhundei/

Agency: Viral Partners

Saiga Awareness Campaign



Saiga instagram

Have you seen Mongolian Saiga? searching for Saiga


The goal of the campaign was to raise an awareness about the endangered species, Mongolian Saiga. To get the attention of people, we created the saiga character named Buhundei and tried to make him an Instagram influencer.

3M+ Social media reach
Increase of Saiga in 1 year: 5000 to 8500
20+ media outlets and 15k followers on Instagram Date: March 2020

This professional campaign titled 'Saiga /Buhundei/' was published in Mongolia in March, 2020. It was created for the brand: WWT, by ad agency: Viral Partners. This Content, Digital, and OOH Outdoor media campaign is related to the Other industry and contains 5 media assets. It was submitted over 1 year ago by Advertising agency: Viral Partners.


Client: WWF

National Police...


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