CU Beefer

Huushur idej uzsen uu?


Huushuur is a very Mongolian dish, but one that attracts attention during speci c times: Naadam, or hard labour due to its convenience, or the occasional indulgence in rich food. But it is also seen as a heavy, greasy, smelly, messy food. Millenials are undergoing a resurgence of love for all things Mongolian, but with a modern twist. They are proud to be Mongolian again and want to aunt their culture. They are experimental and enjoy trying out new dishes, cultures, and they have more choices than ever.

This professional campaign titled 'Huushur idej uzsen uu?' was published in Mongolia in April, 2019. It was created for the brand: CU Beefer, . This Outdoor medium campaign is related to the Food industry and contains 6 media assets. It was submitted over 2 years ago by BS: Odonbold of Brainstorm.


Advertising Agency: Brainstorm, Ulaanbaatar, Mongolia

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