Description
Challenge:
Being an energy giant means being responsible for energy too. For the
occasion of Earth Hour, Livguard wanted to start a movement to urge
audiences to switch off for one hour. A step toward a better future.
Insight:
Energy is an overused resource. Knowingly or unknowingly, we waste it
too. We have this careless habit of unplugging electrical appliances,
chargers, and other devices without taking the trouble of turning off the
switches.
Idea:
For Earth hour, let energy rest.
The effort in turning off the switches - NIL. Therefore, #BandKaro.
Livguard launched its #BandKaro initiative with a virtual switch. A social
experiment in the digital space aimed at bringing change in people's
habits. We worked towards it by distracting the audience with an interactive
banner with a flickering light and a turned-on switch. What people needed
to do was to tap on it to turn it off. This initiative also had an "Add to
calendar" reminder option directly from the banner for alerting people
before the #EarthHour2019.
Results:
Interactions with the cause: 78K+
Impressions: 6.5MN+
Tweets: 4.2K+
Interactions: 3.1K+
On all Social Media platforms: 50MN Views
Enquires Generated: 1650
THE CAMPAIGN GARNERED AN
SOV OF 32%
AT A 3X LESSER COST WHEN COMPARED TO THE INDUSTRY
WEBSITE TRAFFIC ROSE TO
0.2 MILLION
WHICH WAS 10X MORE THAN THE PREVIOUS YEAR
ORGANIC COVERAGE
8.6 LAKHS
ACROSS MEDIA
This professional campaign titled 'Earth Hour #BandKro | Livguard ' was published in India in June, 2023. It was created for the brand: Livguard, by ad agency: NEM Digital. This Digital medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 5 media assets. It was submitted 10 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
